Fresh Fare Farms* is a meal kit delivery service that prides itself on using locally sourced items from farmers that use sustainable practices. They provide boxes of fresh ingredients to subscribers with simple step-by-step instructions so that healthy meals may be prepared at home.
*Fictitious Company
Project Type: Academic project
Scope: Multichannel campaign design: social, digital, and print
Overview: Fresh Fare Farms is a conceptual branding project designed to explore how a cohesive identity can extend across multiple marketing channels.
Challenge: Creating a flexible system that could maintain consistency while adapting effectively across different formats, including social media, digital advertising, and print.
Solution: I developed a unified visual system using consistent typography, color, and layout structures. This allowed each deliverable to function independently while still feeling part of a cohesive campaign. The system demonstrates how brand identity can be translated across multiple contexts without losing clarity or recognition.
