Foothills Fire Mitigation – Branding & Web design
Project Type: Academic project
Scope: Branding, UX/UI design, responsive website design
Overview: This was a conceptual website project for a fictional fire mitigation company, focused on attracting new clients and clearly communicating services to homeowners in wildfire-prone areas via a well designed website.
Challenge: Translate business goals into a clear site structure while establishing a visual identity that builds trust and supports a professional, cohesive user experience.
Solution: I first outlined the site architecture, navigation, and content strategy. Then I created a brand identity to inform the site’s visual direction. I designed and built a customized Bootstrap site with clear user flows, cohesive branding, and SEO-informed content to support discoverability and conversion.
Link: FULL WEBSITE
Geometric Mountain Card Deck – Product Design
Project Type: Academic project
Scope: Product design, print design
Overview: The objective of this project was to redesign a standard deck of 54 playing cards from an abstract and conceptual perspective for a specific target audience.
Challenge: Reimagine a symbol system for the suit icons, apply a coherent modular theme, visual style, and design approach unique to the deck of cards.
Solution: I designed a deck tailored for adventurous young adults interested in nature and travel. The suit system uses geometric forms, symmetry, and a limited color palette to create visual cohesion across all cards. Emphasis was placed on balance, repetition, and simplified iconography to ensure readability at small scale. Reflective symmetry was applied to face cards to support functional gameplay while maintaining a clean, minimalist aesthetic aligned with the target audience.
Experiential Marketing Summit – Conference Collateral
Project Type: Academic project
Scope: Branding, print and digital collateral, swag design
Overview: This project involved creating a cohesive set of branded materials for a marketing conference aimed at millennial professionals.
Challenge: Designing a visually engaging identity that could translate across multiple formats while maintaining clarity and consistency.
Solution: I developed a bold visual system inspired by Y2K aesthetics, using strong typography, repetition, and color to establish a cohesive identity. The system was applied across both print and digital materials, ensuring consistency while maintaining visual energy and readability.
Link: FULL PROGRAM
Inch by Inch – Logo Design
Project Type: Freelance client project
Scope: Logo design, brand identity
Overview: I worked with a home organizing business to develop a logo and foundational brand identity system for use across digital and print platforms.
Challenge: Creating a logo that felt professional and approachable while remaining flexible enough to work across a variety of applications and sizes.
Solution: Through an iterative design process with client feedback, I refined a simple and balanced logo system with multiple variations for different use cases. I focused on scalability, clarity, and spacing to ensure the identity remained consistent and functional across platforms.
Testimonial: “After gathering some information about my company and my goals, Monica created several preliminary logos for me to choose from. They were all amazing. I picked a logo, and she worked hard to fine tune it to meet my expectations and accurately depict what I am selling. She was professional, quick, and made sure all my needs were met!” -Lisa U
