Pathify is a higher education technology company that provides a Campus Experience Platform (CXP)—a centralized digital hub that connects a university’s systems, resources, and communications into one personalized, user-friendly experience for students, faculty, and staff.
Role: Junior Graphic Designer
Scope: Branding, editorial, digital, product, and marketing design
Overview: As a Junior Graphic Designer at Pathify, I created a wide range of brand-aligned assets across both print and digital platforms, including a semiannual magazine (linked below), product visuals, one-pagers, slide decks, social media content, and web layouts. Each piece needed to support a consistent brand while serving different purposes.
Challenge: Maintaining a cohesive visual system across very different formats and timelines.
Solution: I approached the challenge by building flexible layout structures, reinforcing brand patterns that could scale across mediums. Whether designing long-form editorial spreads or quick-turn social graphics, I focused on clarity, hierarchy, and adaptability. The result is a cohesive body of work that demonstrates how a strong brand system can translate seamlessly across channels while supporting both marketing and product needs.
Link: FULL MAGAZINE
