Foothills Fire Mitigation
Project Information:
Skills/Software: Web Design, HTML/CSS, Photo editing
Project date: June 2024
VISIT SITE
Description:
The objective of this project was to create a fake company, develop its brand identity and use a Bootstrap template to create a website for the business. I designed the logos, color palette, and changed the template colors, images, typography, and icons to create a website tailored to the fake business’s clientele.
REI Rebrand
Project Information:
Skills/Software: Brand Identity, Logo Design, Photoshop, Illustrator, InDesign
Project date: May 2024
BRAND IDENTITY GUIDELINES DOCUMENT
Description:
The objective of this project was to Develop an evolved brand identity re-design for an existing organization. Once the redesigned brand identity (logo) is completed, apply it to two brand identity touch points in addition to the business system and Website (in both a mobile & desktop format). Once the identity elements are designed, compile a system of guidelines for the use of that brand identity considering the target audience of those who might use the guidelines. All visual language and brand identity strategies should be based upon the organization chosen – its mission, vision and core differentiation.
Inch by Inch Logo Design
Project Information:
Skills/Software: Brand Identity, Logo Design, Illustrator
Project date: February 2023
Description:
The objective of this project was to develop a logo that can be used in multiple contexts for the home organizing company Inch by Inch Organizing. After consulting with the client at various stages of the design process I developed the logo and created many variations in Illustrator so it could be consistently used across many platforms and contexts.
Testimonial: “After gathering some information about my company and my goals, Monica created several preliminary logos for me to choose from. They were all amazing. I picked a logo, and she worked hard to fine tune it to meet my expectations and accurately depict what I am selling. She was professional, quick, and made sure all my needs were met!” -Lisa U
Marketing Conference Materials
Project Information:
Skills/Software: Brand Identity, Logo Design, Print Design, Photoshop, Illustrator, InDesign
Project date: March 2024
CONFERENCE PROGRAM
Description:
The objective of this project was to design an assortment of typographic materials promoting a major design conference. I developed my own aesthetic and translated my creative concept across a wide variety of branded collateral for both print and online. I focused on typographic principles of hierarchy, composition, cohesion, grid and typesetting and this project incorporated content management, information design and resizing/repurposing across various deliverables.
Solace of the Morning Zine
Project Information:
Skills/Software: Photography, Typography, Layout, Lightroom, Photoshop, InDesign
Project date: April 2024
VIEW FULL ZINE HERE
Description:
The objective of this project was to create a unique and original zine that utilized typography as a powerful element in the layout. I used an original set of photos called “Solace of the Morning” where I documented the seasonal changes of nature by exclusively taking photos in the morning outside my house in Littleton, Colorado.
Card Deck Design
Project Information:
Skills/Software: Product Design, Print Design, Illustrator
Project date: April 2023
Description:
The objective of this project was to redesign a standard deck of 54 playing cards, including the 2 jokers from an abstract and conceptual perspective. Using a reimagined symbol system for the suit icons, apply a coherent modular theme, visual style and design approach uniquely your own to the deck of cards.